News: Wine Business
Welcome to our new Marketing and Wine Business lecturers
Adelaide Business School is excited to officially welcome two new appointments, Irma Dupuis Day, Lecturer in Wine Business, and Dr Kate Sansome, Lecturer in Marketing.
[Read more about Welcome to our new Marketing and Wine Business lecturers]
Welcome to our new Wine Business Program Director
Adelaide Business School is excited to officially welcome Dr David Jaud, Senior Lecturer in Marketing and Wine Business, as the new Wine Business Program Director at the end of July.
[Read more about Welcome to our new Wine Business Program Director]
New post-doctoral researcher joins Wine Business and Marketing
Dr Hannah Ford has recently joined Adelaide Business School as a Post-doctoral researcher in Wine Business and Marketing, working on the marketing pillar of the Advancement of Australian Lifestyle Wines CRC-P Project.
[Read more about New post-doctoral researcher joins Wine Business and Marketing]
The rise of NOLO wines: What drinkers really want
Around the globe, a significant shift is occurring in the drinking habits of younger generations. Millennials and Gen Z are increasingly swapping merlot for mocktails. To better understand this trend, wine business researchers from the University of Adelaide have led a watershed study pinpointing precisely what consumers want from their no or low-alcohol (NOLO) wines. This research offers a critical roadmap for the industry, arming wine producers with much-needed data to navigate and capitalise on the burgeoning NOLO movement.
[Read more about The rise of NOLO wines: What drinkers really want]
One cellar door to rule them* all?
A few years ago a colleague of mine forwarded me a fascinating Youtube video by the New York Times titled “How China is Changing Your Internet”.
Health, Wellness, Mindfulness, Dry July, or just a fad? What’s motivating us to try NOLO wines
In May 2021, The Sydney Morning Herald reported that non-alcoholic wine is Australia’s fastest-growing drinks category. Global Data Company, IRI, estimated the market’s growth at an annual rate of 800 percent, possibly worth as much as $15 million by the end of 2021.
How does family firm image affect consumer behaviour?
Family firms make up for the majority of wine businesses worldwide, yet little is known about the levers these businesses should pull to stimulate customer loyalty. New research conducted in Australia, Italy and the USA with a sample of over 1,500 people sheds light on the matter.
[Read more about How does family firm image affect consumer behaviour?]
A partnership for prosperity with Wine Communicators of Australia
Industry partnerships form the lifeblood of the Wine Business programs at the University of Adelaide. We’ve partnered with Wine Communicators of Australia (tag) to develop the skills, connections and confidence of our students in preparation for their future career in the wine industry. In the article below, Chair of WCA Marni Cook speaks to the value of the partnership between industry and education.
[Read more about A partnership for prosperity with Wine Communicators of Australia]
Australia’s True Uniqueness: The Aboriginal Narrative of Country
The wine industry uses narrative transportation to take consumers on a journey and connect with a brand. Creating a distinctive narrative presents its own challenges, but connecting with the land through the stories of First Nations people presents a unique opportunity to pay respect to country and First Nations’ culture whilst crafting a truly unique Australian narrative.
[Read more about Australia’s True Uniqueness: The Aboriginal Narrative of Country ]
Technology, tourism, and trade: Investing in the future of wine professionals
Contributing over $45 billion to the national economy and supporting upwards of 160,000 jobs*, the wine industry is set to continue growing as new technology and markets emerge. What skills will the wine professionals of the future need to possess in order to meet the demands of the changing global landscape?
[Read more about Technology, tourism, and trade: Investing in the future of wine professionals]
Study
We offer a range of business related degrees, enabling students to choose their own path and become career ready.