Adelaide Business School to Host Global 2026 Academy of Wine Business Research Conference

Held at the iconic National Wine Centre in the heart of Adelaide, this prestigious event will bring together leading wine academics, researchers, and industry professionals from around the world.

Under the theme Shaping the Future of Global Wine Business: Innovation, Resilience, and Strategic Evolution, the conference will explore critical issues facing the global wine sector, including digital transformation, sustainability, changing consumer preferences, wine tourism, branding and communication, and regulatory changes.

The AWBR conference is internationally recognised as a leading academic forum dedicated to the advancement of wine business research. The 2026 event will continue this tradition by providing a platform for scholars and practitioners to share the latest insights and collaborate on solutions to some of the most pressing challenges in the field.

Hosting AWBR2026 further strengthens the University of Adelaide’s reputation as a global leader in wine education and research. Adelaide, located in the heart of one of the world’s great wine-producing regions, offers an ideal setting for thoughtful discussion, immersive learning experiences, and meaningful industry engagement.

Conference delegates will also have the opportunity to experience South Australia’s renowned wine culture through planned events and excursions, showcasing the region’s innovation, heritage, and global influence.

Abstract and paper submissions

Submissions are open and welcome until June 20th 2025! Please click the button below to submit an extended abstract or competitive paper.

Submit an extended abstract or competitive paper

Find out more

For updates and information, visit the official conference website.

AWBR2026 Conference website