The Marketing Discipline has established a global recognition for its work across a range of marketing related research, with a focus on work that is academically rigorous and practically relevant and contributes to both theory and decision-making in society.

Our researchers have a broad range of industry experience, a factor that contributes to our research shaping both business decisions and deepening theoretical development. Our research includes work in the fields of customer engagement, value co-creation, business networks, well-being, financial decision-making, the marketing-finance interface, and wine business. Academics in our discipline are global leaders in contributing to business and research innovation, shaping the practice of research and business, as organisations work with customers to generate mutually beneficial, sustainable outcomes that generate value for society.

Research is published in Top Tier journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Service Research and others such as the European Journal of Marketing, Psychology and Marketing, Journal of Consumer Affairs, International Journal of Hospitality Management, Industrial Marketing Management, and the Journal of Brand Management. Our researchers actively engage in disseminating their findings with our industry partners through industry reports, workshops, and practitioner publications.

The Adelaide Business School regularly hosts research seminars that are attended by staff, postgraduate, and honours degree students as part of our commitment to research and scholarship development and exchange.

Learn more about the most recent research activities of the Marketing discipline on LinkedIn.

Key contact

Professor Arvid Hoffmann - Head, Marketing Discipline

Interested in postgraduate research with us?

We offer research opportunities at the master’s and PhD levels. Our higher-degree-by-research (HDR) programs are benchmarked with other Go8 universities, and all HDR students are supervised by experts in the field to ensure high-quality, internationally competitive research outcomes. If you’re interested in accounting, finance and banking, management, marketing and/or entrepreneurship, then consider furthering your research career with us.

Higher degrees by research