Study Wine Business

Join the world’s only university offering wine business qualifications from an AACSB accredited Business School, supported by world-class research and teaching facilities in viticulture and oenology through the internationally renowned Waite Campus.

With a unique emphasis on both the production and sales aspects of wine, the University of Adelaide's Wine Business programs will equip you for an exciting career in an industry that contributes more than $45 billion to the Australian economy and supports over 160,000 jobs across Australia.*

*AgEcon Plus Consulting, 2019, Economic Contribution of the Australian Wine Sector

Master Your Future: Careers in Wine, Food, and Agribusiness

Join our upcoming information session to explore how our programs set you up for an exciting career in these dynamic industries.

Time: 6:00pm – 7:30pm 
Date: Wednesday, 12 June


Olivia Hamilton - Master of Wine Business, Graduate

“Studying a Master of Wine Business has not only enabled me to connect with other professionals in the industry, but also given me the tools and confidence to be a part of the conversation and impart my knowledge of wine business onto others too.“

Olivia Hamilton, Master of Wine Business.

Flexible study options

With flexible programs designed for both full time students and working professionals, our suite of degrees include options for remote study and shorter qualifications that can be completed in one year or less. 

Graduate Certificate in Wine Business

Obtain a shorter qualification and graduate with the skills, frameworks and knowledge required for a competitive edge in the wine industry. Suited to those already working in the wine industry. 

Graduate Diploma in Wine Business

Prepare yourself for a range of strategic roles within the wine industry. Suited to those working in the wine industry or looking to break into the industry.

Master of Wine Business

Make a positive impact on the entire wine value chain. Students with a Viticulture and Oenology degree may be able to complete the Master of Wine Business in just 1.5 years.

Connect with industry

The Adelaide Business School has partnered with Wine Communicators of Australia  (WCA), an industry body connecting business professionals working in the wine industry. University of Adelaide Wine Business students are entitled to a free WCA membership while they study, and have unique access to a range of online resources to keep you up to date with the latest trends in the world of wine business.

Need further information?

We're here to help. Find answers via our knowledge base, chat online or send us a message.

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Featured stories

New post-doctoral researcher joins Wine Business and Marketing

Dr Hannah Ford has recently joined Adelaide Business School as a Post-doctoral researcher in Wine Business and Marketing, working on the marketing pillar of the Advancement of Australian Lifestyle Wines CRC-P Project.

Read more about New post-doctoral researcher joins Wine Business and Marketing

The rise of NOLO wines: What drinkers really want

Around the globe, a significant shift is occurring in the drinking habits of younger generations. Millennials and Gen Z are increasingly swapping merlot for mocktails. To better understand this trend, wine business researchers from the University of Adelaide have led a watershed study pinpointing precisely what consumers want from their no or low-alcohol (NOLO) wines. This research offers a critical roadmap for the industry, arming wine producers with much-needed data to navigate and capitalise on the burgeoning NOLO movement.

Read more about What drinkers really want

How does family firm image affect consumer behaviour?

Family firms make up for the majority of wine businesses worldwide, yet little is known about the levers these businesses should pull to stimulate customer loyalty. New research conducted in Australia, Italy and the USA with a sample of over 1,500 people sheds light on the matter.

Read more about How does family firm image affect consumer behaviour?