Study Wine Business
Experience the world’s only university where Viticulture and Wine Business are brought together under one prestigious institution. Combining internationally recognised AACSB-accredited Wine Business education with world-class research and teaching from the renowned Waite campus, our program is designed for ambitious professionals ready to lead in the dynamic global wine industry.
The Adelaide Business School is ranked #1 in South Australia for Career Impact*
*AFR BOSS Magazine Best Business School rankings 2023, Career Impact
Gain expertise across the wine industry, from vineyard management to strategic global wine marketing
Flexible study options for full-time students and working professionals, including remote learning and part-time study
The Wine Business experience
- Gain real-world insights with a curriculum informed by leading wine industry experts and renowned academics, preparing you for leadership roles in the industry.
- Engage with cutting-edge research and state-of-the-art teaching facilities at the internationally renowned Waite Campus, a hub for viticulture and oenology.
- Leverage strong industry partnerships to develop connections through exclusive internships, job placements and international exchanges
- Enhance your global perspective with opportunities to study abroad, including exchanges with the prestigious KEDGE Wine School in France.
- Benefit from flexible study options, including remote learning and part-time study, ideal for full-time students and working professionals.
- Join a vibrant alumni network, providing ongoing career support, networking opportunities, and mentorship long after you graduate.
Skills to advance in the wine industry
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What you'll study
The Master of Wine Business program provides a thorough education, featuring nine core courses, four electives, and three research courses. Covering all aspects of wine business—from production to sales—it equips students to manage the evolving wine industry of tomorrow. You'll develop expertise in marketing, management, and global trade, preparing you to tackle future challenges and embrace new opportunities. Graduates emerge ready to lead in roles such as winery management, export operations, or strategic leadership in the global wine trade.
For those seeking shorter qualifications, an 8-course Graduate Diploma or 4-course Graduate Certificate is also available.
Courses / program Graduate Certificate in Wine Business Graduate Diploma in Wine Business Master of Wine Business Marketing for Wine Business x x x Growing Domestic and International Wine Markets x x x Entrepreneurial Concepts and Mindset x x x Elective x x x Direct Wine Marketing and Cellar Door Management x x Wine Retailing x x Wine Tourism x x Legal Aspects of Wine Business x x Wine Branding x Business Research Methods x Wine Research Project x Foundations of Wine Science* x Elective* x Elective* x Elective* x *Viticulture and Oenology graduates may be eligible to complete the Master of Wine Business in just 1.5 years.
A full list of courses for the Executive MBA can be reviewed on Degree Finder.
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Flexible study mode
Our flexible programs cater to both full-time students and working professionals, offering part time study and shorter qualifications that can be completed in one year or less. The opportunity for remote learning and online study is available subject to approval by the program director, who can help you explore this option based on your individual circumstances.
Students also have the flexibility to pause studies at any time, with the option to complete the program in as little as 1.5 years, or up to five years.
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Cohort profile
The Wine Business program brings together a diverse cohort, offering a small class size that fosters meaningful interactions and in-depth discussions on the wine industry's key challenges and innovations. Students benefit from a dynamic mix of emerging professionals and experienced leaders, creating a rich environment for shared learning and collaboration.
The program offers a unique opportunity to build lasting professional relationships and expand your network within the global wine community. Taking advantage of the university's wine business and viticulture offering, the cohort's diversity enhances the exchange of ideas and experiences, helping you grow both personally and professionally.
This collaborative learning experience, supported by world-class teaching and research, ensures you develop the skills and connections necessary to thrive in the global wine industry.
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Connect with industry
Adelaide Business School partners with Wine Communicators of Australia (WCA), an industry body connecting business professionals with a vast network of industry professionals. Wine Business students receive complimentary WCA membership, offering access to exclusive industry events, webinars, and networking opportunities. These resources help students stay informed on global trends, build valuable connections, and enhance their career prospects in the wine business.
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Scholarships and fees
A breakdown of the indicative fee for the Wine Business programs is available on Degree Finder.
These scholarships, as well as many others funded by industry and non-profit organisations, are available to potential and currently enrolled students.
Explore our programs
Graduate Certificate in Wine Business
Obtain a shorter qualification and graduate with the skills, frameworks and knowledge required for a competitive edge in the wine industry. Suited to those already working in the wine industry.
Graduate Diploma in Wine Business
Prepare yourself for a range of strategic roles within the wine industry. Suited to those working in the wine industry or looking to break into the industry.
Master of Wine Business
Make a positive impact on the entire wine value chain. Students with a Viticulture and Oenology degree may be able to complete the Master of Wine Business in just 1.5 years.
Lilli Cavill - Master of Wine Business, Graduate
"The University of Adelaide has provided me with so many skills, opportunities, networks and memories to last a lifetime. I believe providing courses of this calibre in South Australia also leads us from a wine industry perspective."
Lilli Cavill
Sommelier, Station Road Adelaide
Featured stories
Welcome to our new Marketing and Wine Business lecturers
Adelaide Business School is excited to officially welcome two new appointments, Irma Dupuis Day, Lecturer in Wine Business, and Dr Kate Sansome, Lecturer in Marketing.
Read more about Welcome to our new Marketing and Wine Business lecturers
Welcome to our new Wine Business Program Director
Adelaide Business School is excited to officially welcome Dr David Jaud, Senior Lecturer in Marketing and Wine Business, as the new Wine Business Program Director at the end of July.
Read more about Welcome to our new Wine Business Program Director
New post-doctoral researcher joins Wine Business and Marketing
Dr Hannah Ford has recently joined Adelaide Business School as a Post-doctoral researcher in Wine Business and Marketing, working on the marketing pillar of the Advancement of Australian Lifestyle Wines CRC-P Project.
Read more about New post-doctoral researcher joins Wine Business and Marketing