News: Wine Business
A few years ago a colleague of mine forwarded me a fascinating Youtube video by the New York Times titled “How China is Changing Your Internet”.
In May 2021, The Sydney Morning Herald reported that non-alcoholic wine is Australia’s fastest-growing drinks category. Global Data Company, IRI, estimated the market’s growth at an annual rate of 800 percent, possibly worth as much as $15 million by the end of 2021.
Family firms make up for the majority of wine businesses worldwide, yet little is known about the levers these businesses should pull to stimulate customer loyalty. New research conducted in Australia, Italy and the USA with a sample of over 1,500 people sheds light on the matter.
Industry partnerships form the lifeblood of the Wine Business programs at the University of Adelaide. We’ve partnered with Wine Communicators of Australia (tag) to develop the skills, connections and confidence of our students in preparation for their future career in the wine industry. In the article below, Chair of WCA Marni Cook speaks to the value of the partnership between industry and education.
The wine industry uses narrative transportation to take consumers on a journey and connect with a brand. Creating a distinctive narrative presents its own challenges, but connecting with the land through the stories of First Nations people presents a unique opportunity to pay respect to country and First Nations’ culture whilst crafting a truly unique Australian narrative.
Contributing over $45 billion to the national economy and supporting upwards of 160,000 jobs*, the wine industry is set to continue growing as new technology and markets emerge. What skills will the wine professionals of the future need to possess in order to meet the demands of the changing global landscape?
The University of Adelaide has hit the refresh button on their Wine Business suite, re-invigorating the programs to equip the next generation of wine business professionals with the skills and confidence to thrive in an evolving professional landscape.
Combining research innovation with industry expertise, meet the dedicated team behind our wine business suite
Boasting over 50 years of research, teaching, and industry expertise, meet the passionate team behind the world-class wine business programs at the Adelaide Business School.
International Wine Business graduate Yuan Yuan has always had an interest in emerging markets, especially the Asian wine market. Led by her passion for the wine industry, Yuan travelled to Australia to gain a world-class education in Wine Business, which would ultimately lead to her gaining a high-profile position with a prominent Australian wine label.
Australian wines in general already enjoy an enviable reputation, especially overseas, but the industry is still keen to improve how it markets these premium wines to consumers.