News: Wine Business
Curbing adolescents’ risky ‘drinking’ behavior with authenticity
Young people, aged 13–24, are especially vulnerable to risks associated with consuming alcohol.
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Welcome to our new Marketing and Wine Business lecturers
Adelaide Business School is excited to officially welcome two new appointments, Irma Dupuis Day, Lecturer in Wine Business, and Dr Kate Sansome, Lecturer in Marketing.
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Welcome to our new Wine Business Program Director
Adelaide Business School is excited to officially welcome Dr David Jaud, Senior Lecturer in Marketing and Wine Business, as the new Wine Business Program Director at the end of July.
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New post-doctoral researcher joins Wine Business and Marketing
Dr Hannah Ford has recently joined Adelaide Business School as a Post-doctoral researcher in Wine Business and Marketing, working on the marketing pillar of the Advancement of Australian Lifestyle Wines CRC-P Project.
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The rise of NOLO wines: What drinkers really want
Around the globe, a significant shift is occurring in the drinking habits of younger generations. Millennials and Gen Z are increasingly swapping merlot for mocktails. To better understand this trend, wine business researchers from the University of Adelaide have led a watershed study pinpointing precisely what consumers want from their no or low-alcohol (NOLO) wines. This research offers a critical roadmap for the industry, arming wine producers with much-needed data to navigate and capitalise on the burgeoning NOLO movement.
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One cellar door to rule them* all?
A few years ago a colleague of mine forwarded me a fascinating Youtube video by the New York Times titled “How China is Changing Your Internet”.
Health, Wellness, Mindfulness, Dry July, or just a fad? What’s motivating us to try NOLO wines
In May 2021, The Sydney Morning Herald reported that non-alcoholic wine is Australia’s fastest-growing drinks category. Global Data Company, IRI, estimated the market’s growth at an annual rate of 800 percent, possibly worth as much as $15 million by the end of 2021.
How does family firm image affect consumer behaviour?
Family firms make up for the majority of wine businesses worldwide, yet little is known about the levers these businesses should pull to stimulate customer loyalty. New research conducted in Australia, Italy and the USA with a sample of over 1,500 people sheds light on the matter.
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A partnership for prosperity with Wine Communicators of Australia
Industry partnerships form the lifeblood of the Wine Business programs at the University of Adelaide. We’ve partnered with Wine Communicators of Australia (tag) to develop the skills, connections and confidence of our students in preparation for their future career in the wine industry. In the article below, Chair of WCA Marni Cook speaks to the value of the partnership between industry and education.
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Australia’s True Uniqueness: The Aboriginal Narrative of Country
The wine industry uses narrative transportation to take consumers on a journey and connect with a brand. Creating a distinctive narrative presents its own challenges, but connecting with the land through the stories of First Nations people presents a unique opportunity to pay respect to country and First Nations’ culture whilst crafting a truly unique Australian narrative.
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