News: Wine Business

Welcome to our new Wine Business Program Director

Posted on Jun 27 2024 by a1133987

Adelaide Business School is excited to officially welcome Dr David Jaud, Senior Lecturer in Marketing and Wine Business, as the new Wine Business Program Director at the end of July.

New post-doctoral researcher joins Wine Business and Marketing

Posted on May 21 2024 by a1653131

Dr Hannah Ford has recently joined Adelaide Business School as a Post-doctoral researcher in Wine Business and Marketing, working on the marketing pillar of the Advancement of Australian Lifestyle Wines CRC-P Project.

The rise of NOLO wines: What drinkers really want

Posted on Nov 21 2023 by a1666863

Around the globe, a significant shift is occurring in the drinking habits of younger generations. Millennials and Gen Z are increasingly swapping merlot for mocktails. To better understand this trend, wine business researchers from the University of Adelaide have led a watershed study pinpointing precisely what consumers want from their no or low-alcohol (NOLO) wines. This research offers a critical roadmap for the industry, arming wine producers with much-needed data to navigate and capitalise on the burgeoning NOLO movement.

One cellar door to rule them* all?

Posted on Sep 23 2021 by a1225251

A few years ago a colleague of mine forwarded me a fascinating Youtube video by the New York Times titled “How China is Changing Your Internet”.

Health, Wellness, Mindfulness, Dry July, or just a fad? What’s motivating us to try NOLO wines

Posted on Jul 22 2021 by a1225251

In May 2021, The Sydney Morning Herald reported that non-alcoholic wine is Australia’s fastest-growing drinks category. Global Data Company, IRI, estimated the market’s growth at an annual rate of 800 percent, possibly worth as much as $15 million by the end of 2021.

How does family firm image affect consumer behaviour?

Posted on Apr 15 2021 by a1123953

Family firms make up for the majority of wine businesses worldwide, yet little is known about the levers these businesses should pull to stimulate customer loyalty. New research conducted in Australia, Italy and the USA with a sample of over 1,500 people sheds light on the matter.

A partnership for prosperity with Wine Communicators of Australia

Posted on Mar 19 2021 by a1123953

Industry partnerships form the lifeblood of the Wine Business programs at the University of Adelaide. We’ve partnered with Wine Communicators of Australia (tag) to develop the skills, connections and confidence of our students in preparation for their future career in the wine industry. In the article below, Chair of WCA Marni Cook speaks to the value of the partnership between industry and education.

Australia’s True Uniqueness: The Aboriginal Narrative of Country

Posted on Mar 16 2021 by a1123953

The wine industry uses narrative transportation to take consumers on a journey and connect with a brand. Creating a distinctive narrative presents its own challenges, but connecting with the land through the stories of First Nations people presents a unique opportunity to pay respect to country and First Nations’ culture whilst crafting a truly unique Australian narrative.

Technology, tourism, and trade: Investing in the future of wine professionals

Posted on Mar 9 2021 by a1628708

Contributing over $45 billion to the national economy and supporting upwards of 160,000 jobs*, the wine industry is set to continue growing as new technology and markets emerge. What skills will the wine professionals of the future need to possess in order to meet the demands of the changing global landscape?

Educational agility and the changing needs of the wine industry

Posted on Mar 9 2021 by a1123953

The University of Adelaide has hit the refresh button on their Wine Business suite, re-invigorating the programs to equip the next generation of wine business professionals with the skills and confidence to thrive in an evolving professional landscape.