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The 6 defining traits of an inclusive leader
In a business context, inclusivity is now important than ever with the changing dynamics of teams, an increase in female participation in the workforce and a more global outlook on employment.
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Where are they now - with MBA Alumni, Mercy Oloo
From cutting her teeth as tax accountant at a large multinational corporation, to now managing her own start-up, Mercy Oloo has always been driven to empower and lift up the women around her.
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Combining business with pleasure: How wine opened up a world of opportunity for Sophie Eather
University of Adelaide graduate, Sophie Eather shares her experiences studying international business, and how combining her degree with her passion for languages, opened up a world of opportunity for her both locally and internationally.
The Business of Wine
AmCham Australia and the Adelaide Business School presented "The Business of Wine", as a three part series.
5 Reasons to do a one-year Honours program
An honours degree is a logical next-step, whether you’re looking to distinguish yourself with a competitive edge, explore a topic of your passion or fast-track your pathway towards graduate research study.
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Research Idea: Shaping Markets
Traditionally, marketers have focused on understanding characteristics of markets and on reacting or adapting to them based on that understanding. Today, this perspective has changed from a reactive to a proactive approach.
Industry project: Help the Adelaide Business Collective improve its membership numbers
Adelaide’s retail and hospitality businesses are hallmarks of the city’s bustling business district, however, there is a need for collaborative leadership initiatives in order to keep up with new trends and drive competition.
Research Idea: What’s in a brand name?
Brand salience is the key to brand performance. While we have a solid understanding of the importance of brand logos, characters, and colours, we are yet to fully understand the importance of a brand name fully.
Research idea: The evolving landscape of marketing technology, consumer behaviour and advertising
The rise of the smart phone has led to an increase in the ease of which people can access information. But with this increase, comes an avalanche of new information from all angles, with consumers exposed to an abundance of data across multiple platforms, channels and devices.
Research Idea: Consumer Financial Decision Making
With the evolving business landscape, and a recession currently in play, there is an increased interest in how consumers make financial decisions regarding their savings and retirement, stock selection and investments, credit cards, and mortgages.
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