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5 Reasons to do a one-year Honours program

Accounting student

An honours degree is a logical next-step, whether you’re looking to distinguish yourself with a competitive edge, explore a topic of your passion or fast-track your pathway towards graduate research study.

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Research Idea: Shaping Markets

buildings in the city

Traditionally, marketers have focused on understanding characteristics of markets and on reacting or adapting to them based on that understanding. Today, this perspective has changed from a reactive to a proactive approach.

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Industry project: Help the Adelaide Business Collective improve its membership numbers

Take away

Adelaide’s retail and hospitality businesses are hallmarks of the city’s bustling business district, however, there is a need for collaborative leadership initiatives in order to keep up with new trends and drive competition.

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Research Idea: What’s in a brand name?

Brand salience is the key to brand performance. While we have a solid understanding of the importance of brand logos, characters, and colours, we are yet to fully understand the importance of a brand name fully. 

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Research idea: The evolving landscape of marketing technology, consumer behaviour and advertising

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The rise of the smart phone has led to an increase in the ease of which people can access information. But with this increase, comes an avalanche of new information from all angles, with consumers exposed to an abundance of data across multiple platforms, channels and devices.

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Research Idea: Consumer Financial Decision Making

Dollar signs

With the evolving business landscape, and a recession currently in play, there is an increased interest in how consumers make financial decisions regarding their savings and retirement, stock selection and investments, credit cards, and mortgages.

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