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Industry project: Help the Adelaide Business Collective improve its membership numbers

Take away

Adelaide’s retail and hospitality businesses are hallmarks of the city’s bustling business district, however, there is a need for collaborative leadership initiatives in order to keep up with new trends and drive competition.

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Research Idea: What’s in a brand name?

Brand salience is the key to brand performance. While we have a solid understanding of the importance of brand logos, characters, and colours, we are yet to fully understand the importance of a brand name fully. 

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Research idea: The evolving landscape of marketing technology, consumer behaviour and advertising

Pointing at laptop

The rise of the smart phone has led to an increase in the ease of which people can access information. But with this increase, comes an avalanche of new information from all angles, with consumers exposed to an abundance of data across multiple platforms, channels and devices.

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Research Idea: Consumer Financial Decision Making

Dollar signs

With the evolving business landscape, and a recession currently in play, there is an increased interest in how consumers make financial decisions regarding their savings and retirement, stock selection and investments, credit cards, and mortgages.

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Bachelor of Project Management: One degree, endless possibilities

Taylor Cowell

"The university environment is very supportive and sets you up to succeed with amazing teachers and resources."

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Biogen NeuroHack: Innovate for a cause

Brain

Put your skills in innovation and creativity to the ultimate test and make a difference to people living with a disability. Join the Biogen Neurohack.

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Tips for acing your Adelaide MBA scholarship application

Student looking at laptop

Writing a scholarship application can be a daunting task, with a lot riding on the contents of a single essay. But it doesn’t have to be difficult and by following a few basics tips, you can put your best foot forward and set yourself up for success.

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Where are they now - with MBA Alumni, Jim Whalley

Jim Whalley

From an F18 fighter pilot, to business owner and founder, and now the first Chief Entrepreneur of South Australia, Jim’s career journey is just one of many incredible Adelaide MBA success stories.  

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Clinpath and ThincLab collaboration: Innovative solutions to protect our workforces during COVID-19

Morgan

While there has been a known shortage in some areas of PPE procurement, Clinpath’s research for face shields landed them at the door step of The University of Adelaide’s own ThincLab.

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Traits of a strong MBA applicant

Businessman adjusting watch

As MBA degrees become increasingly popular, the selection process remains competitive as universities strive to accept applicants with the greatest potential. But what attributes make an applicant stand out from the crowd and ensures that they are set up for success in their studies?

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