News: Marketing
Backing the Bachelor of Commerce
Christopher Hughes reflects fondly on his time studying business in the heart of Adelaide’s central business district.
Creating demand for regional specialities: An exploration into Australian 'terroir'
Australian wines in general already enjoy an enviable reputation, especially overseas, but the industry is still keen to improve how it markets these premium wines to consumers.
Award winning Wine Business student Haylee Butler on turning her passion into a career
Winner of the WCA Best Wine Student award, Haylee Butler share’s how her passion for wine paved the way for a career change. By studying a Graduate Diploma in Wine Business, Haylee was introduced to the industry and the many opportunities afforded by a career in wine business.
Proactive Prosumers
Prosumers – those who both consume and produce value – can play important and specific roles during a crisis. Businesses could save money by mobilising prosumers using their own transport to make deliveries for extra income.
How a career in wine could un-cork a world of opportunity
South Australia (SA) is undoubtedly the wine capital of Australia. Home to 18 wine regions, and boasting over 200 cellar doors, South Australia is a premium wine tourism destination, with a booming industry that looks set to continue growing.
[Read more about How a career in wine could un-cork a world of opportunity ]
What is an MBA?
These three letters globally represent a postgraduate degree that empowers and provides those who possess the qualification with the necessary skills and knowledge to lead and manage organisations. But what does the degree actually entail and how does one come to learn such a broad range of essential business skills in such a relatively short time?
Igor Beron, Master of Wine Business graduate and Co-owner of Wines by Heart shares his experiences
"The University of Adelaide has an incredible reputation in the wine industry all around the world. I run a wine business in Portugal with my business partners and I feel confident in my decision making, as I've learned from Professors and industry experts who are extremely capable of teaching the tricky paths of such a complex industry." - Igor.
Janin Hentzen from our Master of Philosophy (Marketing) program shares her experience studying at the University of Adelaide.
"I came across a scholarship opportunity at the University of Adelaide, I knew I had to apply. The fact that I am here shows that I did get rewarded for going for it." - Janin.
Study
We offer a range of business related degrees, enabling students to choose their own path and become career ready.