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The wine industry uses narrative transportation to take consumers on a journey and connect with a brand. Creating a distinctive narrative presents its own challenges, but connecting with the land through the stories of First Nations people presents a unique opportunity to pay respect to country and First Nations’ culture whilst crafting a truly unique Australian narrative.
Contributing over $45 billion to the national economy and supporting upwards of 160,000 jobs*, the wine industry is set to continue growing as new technology and markets emerge. What skills will the wine professionals of the future need to possess in order to meet the demands of the changing global landscape?
A wide range of scholarship support is available for commencing and future Adelaide MBA applicants. With categories covering leadership, financial need and community achievement (to name a few), the simple step of applying for a scholarship can have a large-scale impact on your Adelaide MBA journey.
The University of Adelaide has hit the refresh button on their Wine Business suite, re-invigorating the programs to equip the next generation of wine business professionals with the skills and confidence to thrive in an evolving professional landscape.
Combining research innovation with industry expertise, meet the dedicated team behind our wine business suite
Boasting over 50 years of research, teaching, and industry expertise, meet the passionate team behind the world-class wine business programs at the Adelaide Business School.
In an increasingly digital age, made even more prominent thanks to the on-set of COVID, we cannot underestimate the value of in-class learning. Here’s three reasons why attending classes in person can benefit your overall learning experience.
An MBA is more than a degree to create leaders; it can also create change. As the New Year comes into full swing, many professionals are considering using this time to pivot careers, turning to the broad business skills and networks gained during MBA studies to help facilitate this change.
International Wine Business graduate Yuan Yuan has always had an interest in emerging markets, especially the Asian wine market. Led by her passion for the wine industry, Yuan travelled to Australia to gain a world-class education in Wine Business, which would ultimately lead to her gaining a high-profile position with a prominent Australian wine label.
Christopher Hughes reflects fondly on his time studying business in the heart of Adelaide’s central business district.
The Industry Project helped Vanessa gain a better understanding of the possibilities that come with a strong entrepreneurial mindset and real-world, practical skills for the workplace.