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On 31 August 2020, Dr Tracey Dodd and Sascha Tarasenko from the Adelaide Business School presented to year 10 Mary Mackillop College students as part of careers week.
The teams company name Taan. Co focuses on the idea of creating reusable coffee lids that can be used on standard sized coffee cups.
In a business context, inclusivity is now important than ever with the changing dynamics of teams, an increase in female participation in the workforce and a more global outlook on employment.
From cutting her teeth as tax accountant at a large multinational corporation, to now managing her own start-up, Mercy Oloo has always been driven to empower and lift up the women around her.
University of Adelaide graduate, Sophie Eather shares her experiences studying international business, and how combining her degree with her passion for languages, opened up a world of opportunity for her both locally and internationally.
An honours degree is a logical next-step, whether you’re looking to distinguish yourself with a competitive edge, explore a topic of your passion or fast-track your pathway towards graduate research study.
Traditionally, marketers have focused on understanding characteristics of markets and on reacting or adapting to them based on that understanding. Today, this perspective has changed from a reactive to a proactive approach.
Adelaide’s retail and hospitality businesses are hallmarks of the city’s bustling business district, however, there is a need for collaborative leadership initiatives in order to keep up with new trends and drive competition.
Brand salience is the key to brand performance. While we have a solid understanding of the importance of brand logos, characters, and colours, we are yet to fully understand the importance of a brand name fully.