Latest news
Search news stories
Enter a keyword to search news.
Australia’s True Uniqueness: The Aboriginal Narrative of Country
![Narrative Transportation](/sites/default/files/styles/ua_landscape/public/media/images/2021-03/narrative-transportation.jpg?h=06ac0d8c&itok=UmpPe_F9)
The wine industry uses narrative transportation to take consumers on a journey and connect with a brand. Creating a distinctive narrative presents its own challenges, but connecting with the land through the stories of First Nations people presents a unique opportunity to pay respect to country and First Nations’ culture whilst crafting a truly unique Australian narrative.
[Read more about Australia’s True Uniqueness: The Aboriginal Narrative of Country ]
Study
We offer a range of business related degrees, enabling students to choose their own path and become career ready.