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Australia’s True Uniqueness: The Aboriginal Narrative of Country

Narrative Transportation

The wine industry uses narrative transportation to take consumers on a journey and connect with a brand. Creating a distinctive narrative presents its own challenges, but connecting with the land through the stories of First Nations people presents a unique opportunity to pay respect to country and First Nations’ culture whilst crafting a truly unique Australian narrative.

[Read more about Australia’s True Uniqueness: The Aboriginal Narrative of Country ]

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