Wine legend Paul Smart shares his experiences studying a Master of Wine Business

Paul Smart is considered a bit of a legend on the Tasmanian wine scene. With over 20 years of industry experience, a Bachelor in Wine Science and Applied Science (Chemistry), a certification from the Australian Institute of Company Directors, and now a Master of Wine Business, it seems there is nothing Paul can’t achieve in the wine industry.

But it was his Master’s degree in Wine Business from the University of Adelaide that was able to take him from a local wine maker, to local wine legend. 

“I wanted to further my knowledge about the business of wine. My choice was a locally delivered MBA in Tasmania or the Adelaide University Masters of Wine Business. The Masters of Wine Business was more specific to my sector.”

Confident with his choice to pursue an industry-specific degree, Paul was also supported in his decision by the opportunity to study the course remotely, allowing him to work full time in Tasmania, whilst still experiencing a world-class education.

“There have been many subjects I have enjoyed, along with some outstanding lecturers, some of the legends of the wine business community.”

One of the most valuable subjects for Paul was the wine marketing course which aligned with his interests, and development needs. 

“Advanced Wine Marketing was a great subject as I have always had an interest in marketing. To progress through the basics of marketing, and build on this with the advanced subject was a great way to build knowledge of marketing process and ideas, and then to laser focus them on wine and how they apply.”

Similar to many students who have returned to studies after a long break, Paul was nervous about some of the subjects included as part of the program, but was able to find incredible value in their delivery. 

“My last subject I was nervous about, Economics 101, but the lecturer was amazing, particularly as it was delivered during the initial stages of the Covid19 pandemic in Australia, and the lecturer, Dr Mark Dodd, changed the weekly assessment to match real life as it happened. To learn about fiscal easing as it was happening in real life, instead of from the history books, brilliant!!!”

With an already colourful career spanning winemaking, radio presenting, podcasting and consulting, Paul saw the Master of Wine Business as an opportunity to launch into the business side of wine. 

“The Masters of Wine Business will help cement my place in the wine sector. I have done the growing, the making, now I have the business skills to do the selling and the profitability.”Paul Smart

Paul is now enjoying a successful career as a Technical and Extension Offer with peak industry body, Wine Tasmania.  

“My role is very broad and the skills and tools I have learnt have directly translated into this role. I am now able to help members with all their wine business needs.”

When not working as “Lord of the Vines” for Wine Tasmania (a cheeky title bestowed upon him by the organisation), Paul is busy focusing on his self-described “side gig”, helping his wife Greer Carland, a fellow University of Adelaide alumni, grow their small wine label Quiet Mutiny, inspired by the tales of Australia’s first female pirate. 

 “The marketing subjects have been brilliant in helping to set the course of this new small business.”

Paul’s career in the wine industry continues to go from strength to strength. If you’d like to see where a career in wine business can take you, check out our Wine Business website or get in contact with our friendly team. 

Connect with Paul on Linked In, Facebook or Instagram.