Wine Business

Wine Business

As one of the Great Wine Capitals, Adelaide is a global leader in wine and home to some of the world’s most innovative and revered winemakers.

With a unique emphasis on both the production and sales aspects of wine, our Wine Business programs will equip you for a career in an industry that contributes more than $40 billion to the Australian economy and supports over 170,000 jobs across Australia.*

*AgEcon Plus Consulting, 2015, Economic Contribution of the Australian Wine Sector

Rebecca Dolan

Study Wine Business with a world-class university

Join the world’s only University able to offer the assurance of quality provided by an AACSB-accredited Business School with world-class research and teaching facilities in viticulture and oenology through the internationally renowned Waite Campus.

Be more job-ready by learning from wine experts, academics in wine business and industry leaders. Get connected to infinite opportunities, with the most relevant researchers, and the most iconic businesses in the world’s key wine regions.

Dr. Rebecca Dolan - Program Director, Wine Business


Flexible study options

Home of the first and only postgraduate offering in Wine Business in Australia, our programs are flexible and tailored to your needs. They are designed to suit both full time students and working professionals looking to study part time, including online study and shorter Graduate Certificate and Graduate Diploma options that can be completed in under a year.

Who is this program for?

Wine students

Our postgraduate Wine Business suite has been designed to suit the needs of aspiring wine business professionals. Possible career pathways may include retail/cellar door management, exporting, wine marketing & sales, events management, wine tourism, winery management, as well as strategic roles within the wine sector and regional governing bodies.

For individuals who are already involved in the wine industry and are looking to complete further qualifications, the Graduate Certificate of Wine Business offers a short option and provides the skills, frameworks, and knowledge required for a competitive edge in a crowded global marketplace.


Professional partners and industry engagement

Our program provides you with unique exposure to the wine industry, through experienced teaching staff, professional partnerships, and hands on learning in the heart of Australia’s wine country.

The Adelaide Business School has partnered with Wine Communicators of Australia (WCA), an industry body connecting business professionals working in the wine industry. University of Adelaide Wine Business students are entitled to a free WCA membership while they study, and have unique access to a range of online resources to keep you up to date with the latest trends in the world of wine business.

There are core courses within the postgraduate Wine Business curriculum that are also taught at the world renowned Waite campus, placing students in the heart South Australia’s wine and agricultural research and production.

Discover the international world of wine

Vineyard France

The Adelaide Business School also offers opportunities to complete an internationally accredited double degree with our partner, the University of Strasbourg, France.

Taught in English, the program provides an overview of wine management and tourism focussing on the demands of the global wine trade, and provides a unique opportunity to enhance your education through a uniquely global and regional perspective.

Shorter exchange opportunities are also available with partners around the world, including the renowned KEDGE Wine and Spirits Academy in Bordeaux.

Igor Beron - Co-owner, Wines by Heart

"The University of Adelaide has an incredible reputation in the wine industry all around the world. I run a wine business in Portugal with my business partners and I feel confident in my decision making, as I've learned from Professors and industry experts who are extremely capable of teaching the tricky paths of such a complex industry."

Igor Beron, Master of Wine Business.

How to apply?

Both domestic and international candidates are required to submit their applications through SATAC.

Domestic admissions  International admissions

Please check for your program entry requirements and course fees below:

The Business of Wine

AmCham Australia and the Adelaide Business School presented "The Business of Wine", as a three part series.

Before the Covid-19 pandemic, the Australian Wine industry was projected to grow to over $3 billion in 2020 / 2021. However, with no near-term international tourism expected and wine exports to China in jeopardy, there is a need to review the opportunities for Australian wine. There is no better time to reopen discussion with US distributors and retailers with a significant opportunity in the premium wine market. 

Watch video series

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