Wine Business

Study Wine Business

Make it a vintage year for your career 

Combining strengths in world-class research, teaching excellence and industry engagement, our Wine Business programs at the University of Adelaide prepare the next generation of wine professionals for a career with global reach.

With a unique emphasis on both the production and sales aspects of wine, the University of Adelaide's Wine Business programs will equip you for an exciting career in an industry that contributes more than $45 billion to the Australian economy and supports over 160,000 jobs across Australia.*

*AgEcon Plus Consulting, 2019, Economic Contribution of the Australian Wine Sector

Master Your Future: Careers in Wine, Food, and Agribusiness

Join our upcoming information session to explore how our programs set you up for an exciting career in these dynamic industries.

Time: 6:00pm – 7:00pm

Date: Wednesday, 12 June

Location: Online


Why study Wine Business with us?

Wine students
  • Study with the first AACSB accredited Business School in South Australia*, at a Go8 University consistently ranked in the top 1% of the world's universities**
  • Learn and experience a specialised curriculum, informed by wine industry experts and renowned academics.
  • Gain practical experience through industry placements, international exchanges, and mentorship opportunities.
  • Develop a global mindset with opportunities to study with global partners such as the KEDGE Wine and Spirits Academy in Bordeaux.
  • Benefit from our Wine Communicators of Australia partnership and gain free access to a range of resources in the world of wine business.

*Association to Advance Collegiate School of Business (AACSB) **QS World University Rankings 2020, THE 2020, ARWU 2019.

Olivia Hamilton - Master of Wine Business, Graduate

“Studying a Master of Wine Business has not only enabled me to connect with other professionals in the industry, but also given me the tools and confidence to be a part of the conversation and impart my knowledge of wine business onto others too.“

Olivia Hamilton, Master of Wine Business.

Flexible study options

With flexible programs designed for both full time students and working professionals, our suite of degrees include options for remote study and shorter qualifications that can be completed in one year or less.

For individuals who are already involved in the wine industry and are looking to complete further qualifications, the Graduate Certificate of Wine Business offers a short option and provides the skills, frameworks, and knowledge required for a competitive edge in an evolving global marketplace. 

Courses / program Graduate Certificate in Wine Business Graduate Diploma in Wine Business Master of Wine Business 
Marketing for Wine Business x x x
Growing Domestic and International Wine Markets x x x
Entrepreneurial Concepts and Mindset x x x
Elective x x x
Direct Wine Marketing and Cellar Door Management   x x
Wine Retailing   x x
Wine Tourism   x x
Legal Aspects of Wine Business   x x
Wine Branding     x
Business Research Methods     x
Wine Research Project     x
Foundations of Wine Science*     x
Elective*     x
Elective*     x
Elective*     x

*Viticulture and Oenology graduates may be eligible to complete the Master of Wine Business in just 1.5 years.

Professional partners and industry engagement

Our program provides you with unique exposure to the wine industry, through experienced teaching staff, professional partnerships, and hands on learning in the heart of Australia’s wine country.

The Adelaide Business School has partnered with Wine Communicators of Australia (WCA), an industry body connecting business professionals working in the wine industry. University of Adelaide Wine Business students are entitled to a free WCA membership while they study, and have unique access to a range of online resources to keep you up to date with the latest trends in the world of wine business.

Core courses within the postgraduate Wine Business curriculum are also taught at the world renowned Waite campus, placing students in the heart South Australia’s wine and agricultural research and production.

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