“Wine is more than a beverage. It's a time capsule, a social gatherer and a custodian of tradition. It's something that is so connected with our lives, so we want to do everything in our power to help it flourish.”
Combining strengths in world-class research, teaching excellence and industry engagement, the Wine Business Team at the Adelaide Business School aims to prepare the next generation of wine professionals for a career with global reach.
Support the sustainable growth of the wine industry by:
- Generating new knowledge wine business operators can implement in their day-to-day activities;
- Publishing in outlets recognized by our academic peers to be of exceptionally high standards;
- Educating current and future wine industry operators with the state-of-art knowledge we can offer them at the time of enrolment;
- Partnering with the world’s most relevant academic and professional wine organizations;
- Championing a workplace culture based on inclusion, accountability, problem-solving orientation and emotional intelligence.
Family firms make up for the majority of wine businesses worldwide, yet little is known about the levers these businesses should pull to stimulate customer loyalty. New research conducted in Australia, Italy and the USA with a sample of over 1,500 people sheds light on the matter.Read more about How does family firm image affect consumer behaviour?
Industry partnerships form the lifeblood of the Wine Business programs at the University of Adelaide. We’ve partnered with Wine Communicators of Australia (tag) to develop the skills, connections and confidence of our students in preparation for their future career in the wine industry. In the article below, Chair of WCA Marni Cook speaks to the value of the partnership between industry and education.Read more about A partnership for prosperity with Wine Communicators of Australia
The wine industry uses narrative transportation to take consumers on a journey and connect with a brand. Creating a distinctive narrative presents its own challenges, but connecting with the land through the stories of First Nations people presents a unique opportunity to pay respect to country and First Nations’ culture whilst crafting a truly unique Australian narrative.Read more about The Aboriginal Narrative of Country