Wine Business

“Wine is more than a beverage. It's a time capsule, a social gatherer and a custodian of tradition. It's something that is so connected with our lives, so we want to do everything in our power to help it flourish.”

Combining strengths in world-class research, teaching excellence and industry engagement, the Wine Business Team at the Adelaide Business School aims to prepare the next generation of wine professionals for a career with global reach.

Featured stories

New post-doctoral researcher joins Wine Business and Marketing

Dr Hannah Ford has recently joined Adelaide Business School as a Post-doctoral researcher in Wine Business and Marketing, working on the marketing pillar of the Advancement of Australian Lifestyle Wines CRC-P Project.

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The rise of NOLO wines: What drinkers really want

Around the globe, a significant shift is occurring in the drinking habits of younger generations. Millennials and Gen Z are increasingly swapping merlot for mocktails. To better understand this trend, wine business researchers from the University of Adelaide have led a watershed study pinpointing precisely what consumers want from their no or low-alcohol (NOLO) wines. This research offers a critical roadmap for the industry, arming wine producers with much-needed data to navigate and capitalise on the burgeoning NOLO movement.

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How does family firm image affect consumer behaviour?

Family firms make up for the majority of wine businesses worldwide, yet little is known about the levers these businesses should pull to stimulate customer loyalty. New research conducted in Australia, Italy and the USA with a sample of over 1,500 people sheds light on the matter.

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