Wine Business
“Wine is more than a beverage. It's a time capsule, a social gatherer and a custodian of tradition. It's something that is so connected with our lives, so we want to do everything in our power to help it flourish.”
Combining strengths in world-class research, teaching excellence and industry engagement, the Wine Business Team at the Adelaide Business School aims to prepare the next generation of wine professionals for a career with global reach.
Our mission
Support the sustainable growth of the wine industry by:
- Generating new knowledge wine business operators can implement in their day-to-day activities;
- Publishing in outlets recognized by our academic peers to be of exceptionally high standards;
- Educating current and future wine industry operators with the state-of-art knowledge we can offer them at the time of enrolment;
- Partnering with the world’s most relevant academic and professional wine organizations;
- Championing a workplace culture based on inclusion, accountability, problem-solving orientation and emotional intelligence.
Featured stories
The rise of NOLO wines: What drinkers really want
Around the globe, a significant shift is occurring in the drinking habits of younger generations. Millennials and Gen Z are increasingly swapping merlot for mocktails. To better understand this trend, wine business researchers from the University of Adelaide have led a watershed study pinpointing precisely what consumers want from their no or low-alcohol (NOLO) wines. This research offers a critical roadmap for the industry, arming wine producers with much-needed data to navigate and capitalise on the burgeoning NOLO movement.
Read more about What drinkers really wantHow does family firm image affect consumer behaviour?
Family firms make up for the majority of wine businesses worldwide, yet little is known about the levers these businesses should pull to stimulate customer loyalty. New research conducted in Australia, Italy and the USA with a sample of over 1,500 people sheds light on the matter.
Read more about How does family firm image affect consumer behaviour?A partnership for prosperity with Wine Communicators of Australia
Industry partnerships form the lifeblood of the Wine Business programs at the University of Adelaide. We’ve partnered with Wine Communicators of Australia (tag) to develop the skills, connections and confidence of our students in preparation for their future career in the wine industry. In the article below, Chair of WCA Marni Cook speaks to the value of the partnership between industry and education.
Read more about A partnership for prosperity with Wine Communicators of AustraliaNeed further information?
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