Wine Business

“Wine is more than a beverage. It's a time capsule, a social gatherer and a custodian of tradition. It's something that is so connected with our lives, so we want to do everything in our power to help it flourish.”

Combining strengths in world-class research, teaching excellence and industry engagement, the Wine Business Team at the Adelaide Business School aims to prepare the next generation of wine professionals for a career with global reach.

Our mission

Support the sustainable growth of the wine industry by:

Generating new knowledge wine business operators can implement in their day-to-day activities;
Publishing in outlets recognized by our academic peers to be of exceptionally high standards;
Educating current and future wine industry operators with the state-of-art knowledge we can offer them at the time of enrolment;
Partnering with the world’s most relevant academic and professional wine organizations;
Championing a workplace culture based on inclusion, accountability, problem-solving orientation and emotional intelligence.

Study

Research

Industry engagement

Our people

Featured stories

Welcome to our new Wine Business Program Director

Adelaide Business School is excited to officially welcome Dr David Jaud, Senior Lecturer in Marketing and Wine Business, as the new Wine Business Program Director at the end of July.

New post-doctoral researcher joins Wine Business and Marketing

Dr Hannah Ford has recently joined Adelaide Business School as a Post-doctoral researcher in Wine Business and Marketing, working on the marketing pillar of the Advancement of Australian Lifestyle Wines CRC-P Project.

The rise of NOLO wines: What drinkers really want

Around the globe, a significant shift is occurring in the drinking habits of younger generations. Millennials and Gen Z are increasingly swapping merlot for mocktails. To better understand this trend, wine business researchers from the University of Adelaide have led a watershed study pinpointing precisely what consumers want from their no or low-alcohol (NOLO) wines. This research offers a critical roadmap for the industry, arming wine producers with much-needed data to navigate and capitalise on the burgeoning NOLO movement.