Wine Business

“Wine is more than a beverage. It's a time capsule, a social gatherer and a custodian of tradition. It's something that is so connected with our lives, so we want to do everything in our power to help it flourish.”

Combining strengths in world-class research, teaching excellence and industry engagement, the Wine Business Team at the Adelaide Business School aims to prepare the next generation of wine professionals for a career with global reach.

Our mission

Support the sustainable growth of the wine industry by:

Generating new knowledge wine business operators can implement in their day-to-day activities;
Publishing in outlets recognized by our academic peers to be of exceptionally high standards;
Educating current and future wine industry operators with the state-of-art knowledge we can offer them at the time of enrolment;
Partnering with the world’s most relevant academic and professional wine organizations;
Championing a workplace culture based on inclusion, accountability, problem-solving orientation and emotional intelligence.

Study

Research

Industry engagement

Our people

Featured stories

Adelaide Business School to Host Global 2026 Academy of Wine Business Research Conference

The Adelaide Business School is proud to announce that it will host the 16th International Conference of the Academy of Wine Business Research (AWBR) from 3 - 6th February 2026.

Curbing adolescents’ risky ‘drinking’ behavior with authenticity

Young people, aged 13–24, are especially vulnerable to risks associated with consuming alcohol.

Welcome to our new Marketing and Wine Business lecturers

Adelaide Business School is excited to officially welcome two new appointments, Irma Dupuis Day, Lecturer in Wine Business, and Dr Kate Sansome, Lecturer in Marketing.