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University of Adelaide graduate, Sophie Eather shares her experiences studying international business, and how combining her degree with her passion for languages, opened up a world of opportunity for her both locally and internationally.
An honours degree is a logical next-step, whether you’re looking to distinguish yourself with a competitive edge, explore a topic of your passion or fast-track your pathway towards graduate research study.
Traditionally, marketers have focused on understanding characteristics of markets and on reacting or adapting to them based on that understanding. Today, this perspective has changed from a reactive to a proactive approach.
Adelaide’s retail and hospitality businesses are hallmarks of the city’s bustling business district, however, there is a need for collaborative leadership initiatives in order to keep up with new trends and drive competition.
Brand salience is the key to brand performance. While we have a solid understanding of the importance of brand logos, characters, and colours, we are yet to fully understand the importance of a brand name fully.
The rise of the smart phone has led to an increase in the ease of which people can access information. But with this increase, comes an avalanche of new information from all angles, with consumers exposed to an abundance of data across multiple platforms, channels and devices.
With the evolving business landscape, and a recession currently in play, there is an increased interest in how consumers make financial decisions regarding their savings and retirement, stock selection and investments, credit cards, and mortgages.
"The university environment is very supportive and sets you up to succeed with amazing teachers and resources."
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