PhD Research on Marketing Diversity Strategies

Are you working in Marketing? Or perhaps a small business owner?

If you can answer yes to either of those questions, Amelie Burgess, Adelaide Business School Student Researcher would like to interview you as part of her PhD project.

"As a part of my PhD research, myself and my colleagues at the University of Adelaide are conducting research on the way brands and marketing approaches diversity. The researchers wish to speak to experts and marketers who have knowledge and/or direct experience with diversity marketing in a professional capacity. The research involves a 60-minute interview to discuss how professionals view brand and marketing approaches to diversity, and any experience they may have in this area. Participants must currently reside in Australia".

"Please note that although the interview may discuss your experiences within your organisation, your name and name of your organisation will not be used in any reports or findings from this research. Participation in the interview can be done in person or online over zoom and can be conducted at a time that suits you". She says.

For more information and to express interest in participating, please email: Dean Wilkie (Principal investigator) and Amelie Burgess (Student Researcher).

Participation is completely voluntary, and that participation, non-participation, or withdrawal will not impact any relationship with the researcher or Adelaide University. Project title: A Marketer’s Approach to Diversity Human Research Ethics Committee approval number: H-2021-141.