Forum on markets and marketing: Institutions, Service Ecosystems, and Emergence
The Adelaide Business School is delighted to invite expressions of interest to participate in the 9th Forum on Markets and Marketing (FMM 2024), to be held at the University of Adelaide, South Australia.
When: 6 to 9 January 2024
Where: University of Adelaide, South Australia
FMM 2024 aims to advance the development of service-dominant (S-D) logic by focusing on foundational issues related to markets and marketing. We will explore the cross-disciplinary foundations and extensions of S-D logic and discuss the development of mid-range theory consistent with S-D logic’s axioms and narrative.
Rather than the formal presentation of research papers, FMM 2024 will feature a small number of invited scholars actively engaged in dialogue, discussion, and occasional debate.
- 31 July 2023 abstracts due for consideration
- 21 August 2023 Scholars notified of their submission status
- 6 January 2024 Doctoral Colloquium
- 7-9 January 2024 FMM 2024
Send any questions to email@example.com or contact members of the program committee.
Program committee contact information:
Jodie Conduit University of Adelaide
Stephen L. Vargo University of Oklahoma
Jonathan Baker University of Adelaide
Julia Fehrer University of Auckland
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