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Health, Wellness, Mindfulness, Dry July, or just a fad? What’s motivating us to try NOLO wines

In May 2021, The Sydney Morning Herald reported that non-alcoholic wine is Australia’s fastest-growing drinks category. Global Data Company, IRI, estimated the market’s growth at an annual rate of 800 percent, possibly worth as much as $15 million by the end of 2021.

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