Master of Wine Business

Recognised for offering quality wine, Adelaide is a leader in the business of wine.

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry. With a unique emphasis on both the wine production and sales aspects of wine business, the Master of Wine Business prepares you for a career in the wine industry, with the abilities to positively impact the entire wine value chain; a capability demanded of wine business professionals worldwide.

Upon completion of the program, you will be well equipped for a career in the wine industry, an industry that supports over 170,000 jobs across Australia and contributes more than $40 billion to the gross output of the Australian economy. Possible career pathways may include retail/cellar door management, exporting, wine marketing & sales, events management, wine tourism, winery management, as well as strategic roles within the wine sector and regional governing bodies.

Who is this program for?

The Master of Wine Business has been designed to suit the needs of both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff.  Whether you are a recent graduate or are already involved in the wine industry the program provides the skills, frameworks, and knowledge needed to ensure a profitable and competitive edge in a crowded global marketplace.

For individuals who are interested in easing their way into post-graduate study, there is also the option to complete a shorter Graduate Certificate or Graduate Diploma in Wine Business. Alternately, these qualifications can act as exit points for students who face unexpected circumstances that may require them to leave the program early; providing further security and flexibility to ensure you receive value from your studies.

While a bachelor degree is typically required for entry into most post-graduate programs, it is possible to enter the Graduate Certificate of Wine Business on the basis of relevant work experience and then progress into the Master’s program; providing an option for alternate entry into post-graduate education and further study.

Wine Business

Discover the international world of wine

Master of Wine Business students may also have the opportunity to complete an internationally accredited double degree with our partner the University of Strasbourg, France. This program taught in English provides wine management and tourism education, customised to the particular demands of the global wine trade, the unique features of the domestic and overseas wine industries, and wine as a product.

By participating in the Double Degree Program, you will have your knowledge, skills, and competencies enhanced through the adoption of a uniquely global and regional perspective, giving you a competitive edge in the workforce.

Alternatively, we have exchange opportunities available with partners around the world, including the renowned KEDGE Wine and Spirits Academy in Bordeaux.

What will you learn?

The Master of Wine Business will help you attain the professional skills that are required to design and implement wine business and global market development principles, theories, and strategies in the domestic and international wine industry.

Students will learn to combine cutting edge and world best-practice wine management know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. Some of the key teachings include:

  • Direct wine marketing
  • How to evaluate domestic and international wine markets 
  • The foundations of wine science 
  • Grape and wine production
  • The legal aspects of wine business

You may also have the option to further develop practical skillsets by making use of the internship search support offered by the University, to find an internship at one of the many wine businesses within South Australia. Internships can be counted as credit towards your degree and provide you with a valuable opportunity to differentiate yourself from other graduates


Please check for your program entry requirements below:

2019 Tuition fees
  Masters Degree Graduate Diploma Graduate Certificate
Domestic A$59,000 A$29,500 A$14,750
International A$84,000 A$42,000 A$21,000

  Eligible domestic candidates may have the option of deferring the cost of their tuition to FEE-HELP.

 * Fees for courses completed in subsequent years may be subject to change.


Both domestic and international candidates are required to submit their applications through SATAC. This process takes an average of 4 weeks to complete, but may require additional time.

 SATAC code 3CM101
Intakes Courses are offered in trimester mode. Intakes for this degree will be in January, May, and September.
International applicants

If you would like assistance with your application and preparation for your study in Adelaide including visa applications etc. then you may wish to speak with an Agent. Find a representative in your area.

Domestic admissions    International admissions