Master of Wine Business

As one of the Great Wine Capitals, Adelaide is a global leader in wine and home to some of the world’s most innovative and revered winemakers.

With a unique emphasis on both the production and sales aspects of wine, our Wine Business programs will equip you for a career in an industry that contributes more than $40 billion to the Australian economy and supports over 170,000 jobs across Australia.*

Who is this program for?

The Master of Wine Business has been designed to suit the needs of aspiring wine business professionals. Possible career pathways may include retail/cellar door management, exporting, wine marketing & sales, events management, wine tourism, winery management, as well as strategic roles within the wine sector and regional governing bodies.

For individuals who are already involved in the wine industry and are looking to complete further qualifications, the Graduate Certificate of Wine Business offers a shorter alternative to the master’s degree and provides the skills, frameworks, and knowledge required for a competitive edge in a crowded global marketplace.

Wine Business

Discover the international world of wine

You may have the opportunity to complete an internationally accredited double degree with our partner, the University of Strasbourg, France.

Taught in English, the program provides an overview of wine management and tourism focussing on the demands of the global wine trade, and provides a unique opportunity to enhance your education through a uniquely global and regional perspective.

Shorter exchange opportunities are also available with partners around the world, including the renowned KEDGE Wine and Spirits Academy in Bordeaux.

What will you learn?

Our programs focus on key development principles relating to the international wine market, as well as the latest theories and strategies required by the domestic and international wine industry.

Some of the key teachings include:

  • Wine sales and marketing
  • Evaluating domestic and international wine markets 
  • Principles of oenology
  • Winemaking and viticulture
  • The legal aspects of wine business

You may also have the option to undertake an internship at one of the many wine businesses within South Australia. Internships may be counted as credit towards your degree and provide you with a valuable opportunity to gain practical work experience, and differentiate yourself from other graduates.


Please check for your program entry requirements below:

2019 Tuition fees
  Masters Degree Graduate Diploma Graduate Certificate
Domestic A$59,000 A$29,500 A$14,750
International A$84,000 A$42,000 A$21,000

  Eligible domestic candidates may have the option of deferring the cost of their tuition to FEE-HELP.

 * Fees for courses completed in subsequent years may be subject to change.


Both domestic and international candidates are required to submit their applications through SATAC. This process takes an average of 4 weeks to complete, but may require additional time.

 SATAC code 3CM101
Intakes Courses are offered in trimester mode. Intakes for this degree will be in January, May, and September.
International applicants

If you would like assistance with your application and preparation for your study in Adelaide including visa applications etc. then you may wish to speak with an Agent. Find a representative in your area.

Domestic admissions    International admissions


*AgEcon Plus Consulting, 2015, Economic Contribution of the Australian Wine Sector