Marketing

To succeed in today's highly competitive, global market, organisations depend on their ability to understand the needs of consumers, identify profitable market segments to pursue, communicate effectively with their audiences, and develop products, services, or programs that aim to give the organisation a sustainable competitive advantage. 

A dynamic role, marketing can be very rewarding for those who enjoy the challenges of sales, problem-solving, and understanding buyer behaviour.

Catarina Aleluia
Having undertaken two internships, I really value the important of the internship. BankSA's internship program allowed me to learn about the banking industry. The Faculty of Professions Internships Team internship focused on my future career path giving me some experience in the field of marketing. I am grateful for the connections I was able to form and very thankful for the omngoing support I have received from both.Catarina Aleluia - Bachelor of Commerce (Marketing and Management). Interned at BankSA and The University of Adelaide

 

Careers

Advertising officer, market research analyst, marketing manager, marketing planner, brand manager, communications officer, product manager, digital strategies, digital content creator, social media influencer, social media manager, sales manager

Our programs

The Adelaide Business School offers a range of quality programs that are designed to go beyond the functional teaching of other business degrees. Each program allows for at least one specially curated minor to broaden your depth of knowledge and complement your area of specialisation.

We instil critical thinking and help you prepare for a life beyond your degree.

You may choose to undertake at least one minor to broaden your depth of knowledge and complement your degree of choice from the following specially curated list:

  • Business Management
  • Corporate Finance
  • Creativity & Critical Thinking
  • Media Studies
  • Economics
  • Entrepreneurship
  • International Business
  • Management Consulting
  • Marketing
  • Marketing in South Australia
  • Organisational Cybersecurity
  • Project Management
  • Public Administration
  • Small and Family Business Management

*It is advisable to seek guidance from a program advisor when selecting minors as each course differs in structure

Our Postgraduate courses provide flexible study options for those wishing to gain expert knowledge in a particular field without compromising.

We structure our programs to allow for the demands of work, family, and other commitments through online, intensive, summer school, after hours, part-time and full-time study options. Adelaide Business School courses are also delivered by world-class teaching staff and industry experts, providing you with a rich learning experience.

Your experience

Your Adelaide Business School experience stretches far beyond the classroom, through our range of industry connections, global opportunities, student clubs and facilities.

Find out more