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Marketing

The Marketing Discipline applies a range of theoretical perspectives and methodologies to undertake research that is at the forefront of Marketing Thinking.

Our research expertise and our drive to lead marketing thought, see us examining the many issues around Value Exchange and Value Co-Creation, as we push thinking to deliver insight and marketing knowledge.

The Discipline has been successful in obtaining Category 1 grant funding from the Australian Research Council-ARC (Corporate Social Responsibility and also another for Financial Planning Advice) and the Grape and Wine Research and Development Corporation –GWRDC (Country of Origin Effects, Virtual Communities, Consumer Choice and Supply Chain Decision Making).

  • Areas of ResearchLearn about our research focus areas and supervision expertise

    Examples of research contexts in the discipline are:

    • Branding and Advertising
    • Business Relationships and Business Networks
    • Consumer Psychology
    • Corporate social responsibility
    • Experiential Marketing
    • Financial Services
    • Internal Marketing and Employer Branding
    • Marketing Communication
    • Service Employees
    • Service Technologies
    • Social Media
    • Sponsorship
    • Wine Marketing
  • ResearchersMeet our academic research leaders
    Dr Jodie Conduit
    Dr Jodie Conduit Jodie focuses on academic research that builds on her unique perspective of the role of Insight Directors and the use of market intelligence. The main focus of Jodie's research is the customer role in organisational decision-making. Specifically, her research areas of interest include customer engagement, market intelligence use, marketing strategy and innovation, market orientation, internal marketing and corporate social responsibility.

    Dr Steve Goodman
    Dr Steve Goodman Steve's research interests include supply chain decision making, consumer choice, wine marketing, marketing strategy and marketing management. His wine related research also investigated retail patronage behaviour through consumer choice of 'where to shop', the impact of servicescape on purchase behaviour, cellar door design and wine supply chain marketing.

    Dr Chris Medlin
    Dr Chris Medlin Chris' main research interests are business-to-business marketing and interorganisational theory, in particular business relationships and networks and is a Fellow of the Australian Marketing Institute.

    Dr Carolin Plewa
    Dr Carolin Plewa Carolin's main research interests lie in the areas of relationship marketing, business-to-business, knowledge and science marketing. More specifically, her doctoral research dealt with relationships between universities and industry partners, their antecedents, characteristics and key drivers.

    Dr Sally Rao-Hill
    Dr Sally Rao-Hill Sally's research interests include services marketing, electronic marketing, consumer behaviour, consumer innovation adoption and relationship marketing.

    Dr Roberta Crouch
    Dr Roberta Crouch Roberta's research interests include: Consumer ability to accurately assess extrinsic product cues, the quantification of consumer knowledge and self confidence, Country of Origin effect - development and influence of country image, influence of price on consumer assessment of quality and subsequent purchase intentions and crisis management.



  • PhD Student ResearchersEnquire about joining the group

    The Marketing research group is actively seeking prospective PhD students to study with us and contribute to our understanding of this important field.

  • External CollaboratorsExplore opportunities for industry and professional collaboration

    The University of Adelaide understands the importance of collaborative research and strong partnerships with industry and professionals in today's global market.

    We view these interactions as essential elements in advancing the University's research and teaching objectives as well as adding value to you as our partners.

    The Faculty of the Professions is renowned for its academic diversity and is home to some of the most respected and eminent researchers at the University of Adelaide. Within the Business School, our commitment to innovation and a culture of forward thinking helps to influence the world we live in.

    Our collaborative research activities span across government, business and community groups. Our under-pinning philosophy of research partnerships is to match your community needs and business opportunities with the resources and expertise of our Faculty. The expertise and knowledge of our academic staff, who are specialists in their fields, present great opportunities for organisations to grow and to make decisive contributions that can influence strategic agendas and operational frameworks.

Marketing

Adelaide Business School

Faculty of the Professions

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